Okay, listen up! This is HUGE. Like, seriously, history-making news for women's football. Nike, the OG sportswear giant, just dropped a bombshell: they're officially sponsoring FC Como Women!
This isn't just any sponsorship. This is Nike's first-ever partnership with an independent women's Serie A club. Think about that for a second. This is a major statement, a declaration that women's football is here to stay, and it's ready to shine brighter than ever.
Now, let me give you some context. Como, this gorgeous city nestled on the shores of Lake Como, has been buzzing with football fever lately. Their men's team, Como 1907, just clawed their way back to Serie A after a 21-year drought. Talk about a comeback story! And guess what? The city's women's team, FC Como Women, isn't just riding the wave, they're making their own waves.
Back in March, this incredible team was snatched up by Mercury/13, a powerhouse investment group with a vision for building a global empire of women's teams. They're talking serious money here, a cool $100 million to elevate women's football to new heights. And now, with Nike on board, they're taking it to the next level.
Victoire Cogevina Reynal, the founder of Mercury/13, is a total boss. She's been vocal about her belief in the commercial power of women's football, and FC Como Women was the perfect platform to prove her point. This team, founded in 2020, has been on a meteoric rise, climbing the ranks to reach Serie A in 2021/22. And with the league going fully professional the following year, the stage is set for them to dominate.
The 2024/25 season is going to be epic. It's the first season under Mercury/13's ownership, and they're pulling out all the stops. They've unveiled stunning new home and away kits as part of their "We Belong Here" campaign. Think sleek, modern designs, with the home kit in pristine white and the away kit in bold black. The club says white represents purity and commitment, while black signifies strength and determination. And let's not forget the new club crest, which is just divine.
Head on over to worldosoccershop.com to grab a new kit for the 24/25 season. Do remember to sign up to our Newsletter for more like this, and to catch some exclusive deals, straight to your inbox.
