We're talking about something real important this month, something that affects so many women, something that needs our attention. It's Breast Cancer Awareness Month, and FC Bayern Women, Adidas, and LeGer by Lena Gercke have teamed up to drop a special edition kit that's not just about looking good, it's about making a statement.
Back in March, FC Bayern Women launched their first-ever custom jersey, designed with Adidas and LeGer. It was a big deal, showing the world that women's football is serious business, and it's not just about the game, it's about the message. This new kit takes it a step further. It's a call to action, a reminder that we need to be proactive about our health, especially when it comes to breast cancer.
This ain't just some pretty pink jersey, love. It's a symbol of strength, of solidarity, of hope. The pink elements are a direct nod to Pink October, a month dedicated to raising awareness and funds for breast cancer research and support. And let's be real, pink is powerful. It's bold, it's vibrant, it's unapologetically feminine.
The jersey itself is a work of art—a playful and feminine design that embodies the spirit of women in football. It's got that sporty edge, but it's also got that touch of elegance, that hint of sophistication. The pink ribbon, that iconic symbol of breast cancer awareness, is woven into every number on the back. It's a subtle reminder that this is more than just a game; it's about making a difference.
Michael Diederich, the deputy CEO of FC Bayern, gets it. He knows that football is more than just a sport; it's a platform for social change. He said, "FC Bayern is more than a sports club and regularly tackles social questions. We’re delighted about the collaboration with our partners Allianz, Adidas, and Lena Gercke in tackling the important issue of breast cancer prevention, and the fact that we can raise funds for DKMS together."
Lena Gercke, the brains behind LeGer, has been a long-time supporter of DKMS, the German Breast Cancer Society. She's seen firsthand the impact their work has on patients, the hope they bring to those facing this difficult disease. She said, "I’ve been supporting DKMS and its ‘look good feel better’ patient programme for many years. I've seen for myself how the programme has given patients courage and hope. It’s very special for me that we are raising awareness of Pink October even more with our second joint FC Bayern jersey and drawing attention to the screening programme. There are great names behind this cooperation, and we are all united by the good cause. I’m very proud of our collaboration."
Daphne Böcker, the co-CEO of Allianz Kunde und Markt, also understands the importance of self-care and prevention. She said, "I personally know the feeling of having to take care of others first. And on top of that, preventive care is not exactly on my list of favourite things to do. This combination means that what is actually most important, your own health, ends up falling by the wayside. Many people will probably be like me. Breast cancer is the most common cancer in women in Germany and can affect anyone. What we can do ourselves is to take preventive care into our own hands and actively attend appointments in good time. I’m happy and grateful that we are sending out a strong signal in the fight against breast cancer with this special jersey together with the Bayern players. We would also like to wish all those affected strength and confidence."
So, what are you waiting for? Get yourself this special edition jersey, rock it with pride, and let's make a difference together. Let's show the world that we're not afraid to talk about breast cancer, that we're not afraid to get involved, and that we're not going to let this disease define us. We're strong, we're powerful, and we're in this together.
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