Venezia, that gorgeous little club from Venice, just dropped a bombshell. They've officially teamed up with NOCTA, Drake's super cool streetwear brand.
NOCTA the official technical Partner of Venezia FC ✨https://t.co/NyAmjLVsVp for release dates and details. pic.twitter.com/3xQm9KnsoT
— NOCTA (@OfficialNocta) August 11, 2024
Now, you know I'm all about a good fashion moment, and this is major. Venezia's kits have always been iconic— a little bit edgy, a little bit romantic, just like the city itself. And NOCTA? They're all about that elevated streetwear vibe, the kind of stuff that makes you feel confident and ready to take on the world.
So, imagine the possibilities! This partnership is going to be fire.
But before we get ahead of ourselves, let's rewind a little. Venezia's relationship with Kappa, their previous kit sponsor, was short but sweet. It was like a whirlwind romance, full of passion and excitement, but ultimately, it just wasn't meant to be.
Turns out, Venezia was facing some serious financial troubles. They were on the brink of bankruptcy, and needed a serious lifeline. That's where Drake and his team stepped in.
Matte Babel, Drake's Chief Brand Officer, told GQ that he got a call from Brad Katsuyama, one of Venezia's co-owners, who laid out the situation. Venezia needed to raise a ton of money, like ten million euros in a couple of weeks, just to keep the lights on.
Drake, decided to help. He and his team worked with Venezia to secure the funding they needed, saving the club from disaster.
And guess what? Venezia not only survived, they thrived! They won the playoffs and secured promotion back to Serie A. Talk about a comeback story!
So, with the financial crisis averted and the team back on track, it was time to talk about the future. And that future, my loves, includes NOCTA.
The first glimpse of the partnership came during Venezia's Coppa Italia match against Brescia on August 11th. The team wore a stripped-back white kit with signature green and orange trim, and the NOCTA logo proudly displayed above the club crest.
But don't get too attached to that design, because it's just a teaser. The official Venezia x NOCTA kits, designed as a collaboration between the two brands, won't be revealed until Venezia's first Serie A match.
And trust me, babes, you don't want to miss this.
“We’re excited to partner with Venezia FC, a team that embodies the rich history and vibrant culture of Venice,” Babel said upon the official announcement. “It’s the perfect intersection of sport and culture and we’re looking forward to contributing to a franchise that stretches beyond the pitch.”
Fabrizia Monteleone, Brand Manager at Venezia FC, added: “One of Venezia FC’s goals is to leverage the global popularity of football and bring international attention to one of the most culturally significant cities in the world. Venezia FC serves as an ambassador for the city of Venice and the club’s relationship with NOCTA will reinforce Venezia FC’s broader mission to celebrate the city’s cultural heritage.”
So there you have it. Venezia and NOCTA, a match made in fashion heaven. Get ready for some seriously stylish football.
Head over to worldsoccershop.com when the new NOCTA x Venezia kit drops and remember to sign up to our Newsletter for more updates and to get your hands on some exclusive deals.
