Vancouver's Whitecaps are striking a 50-year mark with a swanky 2024 secondary jersey that leaves you wanting to take up football, whether you're into the sport or not. Affectionately dubbed 'The 50 Jersey', it's so much more than an outfit – it's a reinterpretation of the club's original crest from its conception in 1974, injecting a fresh dose of modernity into the legacy.
Arguably the most significant year ever for North America's rich football history, 2024 isn't just a nod to the 30th anniversary of Major League Soccer and the memory of the '94 World Cup. It's also a year where several teams are strutting down memory lane celebrating key milestones, grandeur and all. Lending its clout to this milestone year, the Whitecaps are basking in the glory of their 50th with 'The 50 Jersey' from adidas, redefining 50 years of legacy in style.
A quick scroll down Instagram reveals how they're rolling out the red – no, navy blue – carpet for their golden year, spelling out dedication to the game unlike any other. In sidestepping the ordinary and embracing the extraordinary, the Whitecaps have morphed into Canada and the U.S.'s longest-standing professional soccer club, and they're flaunting it unapologetically with 'The 50 Jersey'.
The Jersey itself is a harmonious blend of the club's signature navy blue with a splash of gold accentuating the brand and that all-important club crest, curating an outfit that’s as expressive as it's functional. In keeping with the gold theme, TELUS, the 'Caps major partner, joins the party with an equally effervescent gold ensemble, enhancing the overall aesthetic narrative.
“This is another big moment in a milestone season for our club,” said Axel Schuster, Whitecaps FC chief executive officer. “We are excited to officially launch our 50th Anniversary jersey. The feedback we have received from our players is that this is already one of their favourite kits. We are looking forward to seeing both our team and our supporters wearing this jersey as we embark on our biggest season yet.”
Immerse yourself in the spirit of Major League Soccer by shopping for the team's replica kits at prodirectsport.com/soccer, available across Europe and North America. Keep pace with us on this thrilling journey as we continue to script our legendary story. Be sure to follow along.