PUMA is striking the football world with new verve this season as they kick off their 'Forever Faster' pack. Due to make its debut at high-profile tournaments including Euro 2024 and Copa America 2024, the pack is set to reimagine the Future, Ultra, and King football boots in show-stopping, all-new colorways. PUMA's famous tagline of "Forever. Faster." has always been more than just words, and now, it's the neon-lit muse for their explosive new pack.
World football stars such as Jack Grealish, Fridolina Rolfö, Xavi Simons, Kingsley Coman, Kai Havertz, Antoine Griezmann, Memphis Depay, and Alex Greenwood are the chosen ones to champion these boots on-field. With their vivid new hues, the Future, Ultra, and King will be making a splash so loud, you just can't miss them. Each boot in the collection also bears the vibrant imprint of neon "sunset glow" and "sun stream" hues, causing an explosion of color the moment they hit the grass.
Leading the pack is the Future, set apart by its "sunset glow" base, with flickers of "sun stream" cutting through the upper. As a testament to the brand's legacy, the "Forever Faster" tag is boldly interspersed on the heel within the "FTR" branding, while an amplified black PUMA logo asserts its presence on the outer boot side.
The Ultra, on the other hand, flips the colors of the Future, with "sun stream" forming the base and "sunset glow" speckling the heel, as the "Forever Faster" cry races down it. An inky-black formstripe is seen dashing down the outer side, lending a sense of electrifying speed.
Finally, joining its companions, the King follows suit with its own bold iteration to set the pitch ablaze. Stepping into the Ultra scene has a lot in common with stepping into its counterpart, at first blush. To the uninitiated, the two might seem like identical twins. But, give it a close watch, and you'll spot the subtle differences that set them apart. The very first difference that jumps out is the formstripe branding. Opting for a bolder stance, it perches subtly farther back on the lateral side. Then there's the telltale insignia on the heel - the proud proclamation of the word "King," echoed by the “Forever Faster” callout tucked right underneath. A quiet but confident statement, nudging you to redefine speed in your own terms.
You can explore and shop the PUMA Forever Faster pack and dive into the world of PUMA Future 7 Ultimate, PUMA Ultra Ultimate, and PUMA King Ultimate. Do follow along on this journey of discovery and style with an edge, where sports meet the joy of self-expression and the untamed spirit of competition.
