In sync with the Euro 2024 games, Umbro has rolled out a splendid collection to mark its hundredth anniversary called the 'United by Umbro'. A grand assortment of revamped jerseys from teams that sailed through to the competition have been featured. By the way, in case the busy year has gotten to you, let me nudge your memory - Umbro is a hundred years old now, a milestone that's nothing short of mammoth! In honor of their legacy in the sport, Umbro's 2024 collections have taken a deep dive into the brand's historic archives.
From the domain of club football to the international sphere, the footprint of Umbro, or the 'Double Diamond', as some like to call it, is vast and important. With our hearts ablaze in anticipation of a summer full of international games, Umbro has brought to the world the ‘United by Umbro’ collection. It's an ode to the unwavering ardour of fans for their national squads, uniting traditional and contemporary symbols of each European nation featured in the collection.
The new mix includes jerseys from teams like England, France, Italy, Germany, Belgium, Portugal, among others. Each adorned with singular woven crests, crafted by celebrated kit designer and the brain behind "Blood In Blood Out", Floor Wesseling. Wesseling's proficiency in Heraldry, the crests are a remarkable blend of past and present, each a symbol of the fervour fans bear for their teams.
This season's 'United by Umbro' campaign is a reflection captured beautifully by a budding artist from Manchester. With the distinct vibe of classic Romanticism sparked in his soul, the creative eye of photographer Louis Bever draws parallels between old-world beauty and the much loved sport of football. The vintage allure of football shirts becomes a canvas to etch timeless portraits, where Louis skillfully weaves a tale of unity and camaraderie that is deeply rooted in the sporting world.
The dawning of Thursday, 9 May 2024, will see the much-anticipated launch of the 'United by Umbro' collection. A display that promises to encapsulate Louis's signature style in every shot, the collection resonates with shared passion and a profound sense of brotherhood that is intrinsically linked with the essence of football. The invitation is open: To absorb this fascinating fusion of vintage style and modern interpretation, be sure to visit umbro.com. Let’s allow Louis Bever's lens to blaze a trail to unity, as we stand to be united, by Umbro.
