Umbro, the impeccable trailblazer in sportswear fashion, commemorates its 100th anniversary this year, marking the occasion with an exciting collaboration with Italian Streetwear frontrunners, Slam Jam. The pair is back with a bang, gifting us with another round of their stadium-inspired line, “Penalty Culture,” an anxiously awaited follow-up to their 2023 release.
This year's drop, another gem in Umbro’s centenary crown, delves into the timeless football DNA of Double Diamond, leveraging street style as its prism. Its essence is projected throughout the collection which masterfully merges football and street aesthetics via must-have match day apparel. Paying homage to its roots, Umbro, in the collection, revisits and reimagines its classical styles.
England kits once again form the backbone of the designs with a stylish twist - this time around, the collection features duo-tone check patterns and printed kits. The stand-out pieces that are soon-to-be fan favorites include an eye-catching check anorak, the reimagined iconic masked hoodie, and a jersey that gives a nod to England's 2006 Home kit with a twist - its base colour swapped from traditional white to sleek black, featuring a mirrored St. George's cross on each shoulder.
Keeping slam in Slam Jam, the collection has been released globally and is ready right now to make a statement in selected retailers worldwide.
