In 2024, we're tipping our hats to Umbro, the British sportswear titan that's raising a glass to its 100th revolution around the sun. Bursting onto the scene, they're rounding off this momentous milestone in remarkable style - rolling out a global campaign which makes a grand entrance with a Spring/Summer '24 collection. Let's pause and acknowledge - sweetie, not everyone gets to blow out 100 candles.
Hailing from 1924, Umbro has valiantly evolved the sartorial sportswear scene, championing imperative partnerships with groundbreaking brands like Aries, Palace, and Supreme and standing in solidarity with both professional and grassroots football empires. Presently, they're poised on the brink of receiving an inaugural note from the King, while simultaneously orchestrating their very own birthday bash infused with a vibrant Spring/Summer '24 clothing capsule. This creation draws from the roots of Umbro, sewn into the fabric of Manchester's history and rich designing narrative, highlighting their sporting lineage with an inflection of verdant love for football. We're going from Manchester, right onto the world stage.
Let's talk about the Centenary Collection, which is essentially a melodious ode to the pulse of innovation and resilience thriving in the emblematically iconic Northern Quarter of Manchester. Mark your calendar - it's hitting the stands on the 29th of February, 2024. A seamless amalgamation of athletic enthusiasm and trend-centered outlines, this collection transposes Umbro's utilitarian sports garb into an upgraded avatar for the chic generation, for whom the line distinguishing sportswear and fashion remains charmingly nebulous.
The collection's pièce de résistance? The Ramsey Jacket, exclusively reimagined for this season as a comprehensive…Imagine a jacket that's a masterpiece in itself, a canvas of sleek monogram matte/shine jacquard on one side and a captivating diamond graphic gradient on the other. The Ramsey stripe boldly etched across the bomber collar, cuffs, and waistband with the brand's riveting diamond – an homage to its 1960’s origin – residing elegantly on the right of the chest.
Welcome to the world of Umbro's Anthem Track Jacket and Track Pant. Their divine monogram matte/shine double knit jacquard paired with a chic pin-tuck detail make the pieces a stunning blend of athleticism and fashion sensibilities. Delving deeper into the jacket, the engineered stripe collar recalls the deft style famously sported by a legendary striker from one of Manchester's premier teams in the lustrous '90s.
Transporting us back in time, Umbro launches a line of football shirts pulled straight from the pages of the late 1970's and early 1980's. This collection fine-tunes the classic wardrobe staple, infusing it with a little edgy street appeal. And drumroll for the final act – the SS24 interpretation of the Cabana Set, a 1960's classic by Umbro, which shines proudly in the brand's signature all-over diamond gradient print. Unapologetically loud. Unashamedly proud.
The Umbro Centenary Collection beckons – visit umbro.co.uk to follow the fashion revolution!
