Umbro's turning 100 this year, and they're going all out to celebrate. Remember that fire Centenary collection they dropped back in February? Yeah, well, get ready for round two, because the Autumn/Winter 2024 collection just landed, and it's even more iconic.
We're talking serious nostalgia here, honey. Umbro's been a staple in the sports world for a century, and this collection is all about paying homage to their rich history while keeping things fresh and modern. Think classic sportswear silhouettes with a contemporary twist, because let's be real, we want to look good while we're crushing it on the field or just chilling on the streets.
This ain't your grandma's sportswear, though. Umbro's got that street style vibe down pat, and this collection is proof. We're seeing mash-up jerseys that are totally unique, paneled track jackets that are both stylish and functional, and a reversible puffer jacket that's perfect for layering. And don't even get me started on the paneled hoodies and rugby-inspired jerseys – they're giving major athleisure goals.
But it's not just about the clothes, babes. Umbro's campaign for this collection is next level. They're showcasing the pieces in a way that's both elevated and aspirational, with subtle nods to their multi-sports heritage. It's all about celebrating the brand's legacy while looking towards the future.
And the best part? You can shop the entire Umbro Centenary AW24 Collection starting August 1st on their website. So mark your calendars, babes, because you don't want to miss out on this. Trust me, your wardrobe (and your Instagram feed) will thank you.
Now, let's talk about how to style this collection. I'm thinking of pairing the mash-up jersey with some high-waisted denim and chunky sneakers for a casual yet cool look. Or, for something a little more dressed up, I'd rock the paneled track jacket with a sleek midi skirt and some ankle boots. The possibilities are endless, babes!
So go ahead, embrace your inner athlete and channel your inner fashion icon. Umbro's Centenary AW24 Collection is here to help you do just that.
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