In a delightful twist of aesthetics from the 90s, South Korea's innovative creative powerhouse, Over the Pitch, bends space to create a fusion between football and fashion, right on the pitch. Driven by a fresh wave of interest, they’ve struck up an alliance with Coca-Cola, a global brand that needs no introduction.
Enthused by Coca-Cola's enduring crimson shade and its marked ribbon symbol, the collection effortlessly draws from the wave-pattern of South Korea's '96 shirt. This serves as a throwback to the iconic looks and vibrant colours that characterized the national team’s garb in a more audacious decade.
Coca-Cola's classic motifs and shared branding spread like wildfire across a series of jerseys and training attire, colour-blocked in a classic match-up of red and black contrasted with white highlights. This unique combo finds that sweet spot between the world of football and Coca-Cola.
Told through Over the Pitch’s lens, the entire collection is showcased in a lookbook that juxtaposes these modern, retro-inspired pieces with traditional Korean decorative furniture. It’s a glimpse into how the old and the new can play together in harmony.
To garb yourself in this classic fusion of football and fashion, head over to Over the Pitch's official website at overthepitch.com and follow their journey.
