Just a hair's breadth shy of a full year from its first unveiling, PUMA has once again elevated its game with the latest installment of the NJR Creativity Collection - a mix of sassy artistry and football fascination modeled after the small-sided street games of Brazil. The previous year saw PUMA bring us 'Future Creativity', a collection paying tribute to Neymar Jr’s dynamic impact on the sport, while shining a spotlight on the emerging stars of the game.
The latest release intriguingly takes us back to Neymar’s roots, drawing inspiration from the vibrant streets of Santos, the very crucible in which the football star meticulously crafted his skills. The collection at its heart features an innovatively customized next-gen Future 7 with NJR Creativity graphics, but not stopping there, it goes ahead to include a selection of tasteful apparels and accessories. The color fest and striking graphics across the collection pay homage to the unique play style indigenous to the streets of Santos, cleverly incorporating them into abstract artwork. It's a melding pot of raw football aesthetics and pixação-inspired geometric architecture, bringing together an enticingly chaotic final look to the collection.
Not discounting the significance of comfort and functionality, the Future 7 is equipped with a fresh, upgraded FUZIONFIT360 system. It showcases an adjusted PWRTAPE and PWRPRINT positioning to offer unprecedented foot lockdown while maximizing comfort. Understandably, the revamped PWRTAPE now dons a Y, abdicating the previous zigzag form, while the PWRPRINT, located on both the inner and outer sides, provides added support for sudden direction shifts. This, coupled with double layers of PWRTAPE across the midfoot, guarantees absolute foot lockdown, raising the bar for football boot engineering.
Let's talk about the science of playmaking, the football side. Lockdown and stretchiness intertwined in a symbiotic dance in the upper knit of the latest boot, allowing a contouring fit while serving doses of unbound liberty in movement. This, my friends, is comfort at its best, undeniably. Pushing towards the realm of control, we find the Future 7: an intriguing confluence of 3D grip textures punctuated in the boot's semi-critical zones. The goal? The apex of control, accuracy, and command with the ball, each textured dot strategically varied in thickness to accommodate both stability and flexibility where required.
The grand unveiling of the Future 7 NJR Creativity Edition sees a techno-colored jump-start by a team of rising stars, handpicked for their distinction and promise in football by none other than Neymar Jr. Among these luminaries, we meet Johan Bakayoko, Jess Park, Marc Guiu, Jade Le Guilly, Gabriel Veron, and Fiamma Benitez. Fuel your passion and be a part of the innovation, check the PUMA NJR Creativity Collection and follow and watch as a fresh wave of football artistry takes center field.
