On March 8, 2024, Paris Saint-Germain (PSG) once again proved its global influence by inaugurating a brand-new boutique in Seoul, South Korea, marking the club's second venture into the country since the opening of its first store in 2019. This expansion is part of PSG's broader strategy to connect with its growing fan base in Korea by offering unique, fan-focused experiences. The opening was celebrated with a special collaboration between PSG and Over The Pitch, unveiling a one-of-a-kind jersey for the upcoming match against Reims. This move underscores PSG's growing cultural footprint, extending from Miami to Tokyo and now deeper into Seoul, further cementing its presence on the global stage.
PSG has been setting milestones, becoming the first European football club to establish a retail presence in Korea back in 2020. Since then, the club has opened flagship stores across North America and other global hubs, including New York, Las Vegas, Miami, Toronto, Tokyo, London, Doha, and a previous location in Seoul. These strategic openings are a testament to PSG's meteoric rise on the international scene.
The new Seoul boutique, located in the trendy Apgujeong district on Seolleung-ro 157-gil, Gangnam-gu, spans three floors and features a café space where visitors can enjoy exclusive Paris Saint-Germain merchandise in a beautifully themed South Korean environment. The store also includes a VIP area, offering a unique haven for select guests. In partnership with the South Korean brand Soundshop Balansa, the store launched a limited-edition collection of bandanas, keychains, pins, caps, and beanies, celebrating the grand opening with exclusivity and flair.
The boutique's inauguration saw the attendance of influential figures and stars, including football legend Jay-Jay Okocha, who expressed his excitement about PSG's growing connection with Korean fans. Okocha highlighted the boutique's role in fostering the PSG fandom in Korea, making it more than just a store but a beacon for fans in the region.
Complementing the inauguration, PSG and Over The Pitch have introduced a special jersey, inspired by traditional Korean art and featuring elements symbolizing longevity, happiness, honor, and prosperity. This jersey, a blend of cultural style and fashion, will be available for purchase starting March 8, 2024, both online and in PSG stores. It represents a unique opportunity for fans to own a piece of football history that bridges the gap between sport and style.
As PSG prepares to showcase this special jersey in the 25th Round of Ligue 1 matches, fans and fashion enthusiasts alike are encouraged to seize this exclusive offering. This collaboration between PSG and Over The Pitch celebrates the union of football and fashion, inviting fans to partake in this unique blend of sport and style.
