PSG Open London Flagship Store

Paris Saint-Germain (PSG) has revolutionized the football merchandise scene by unveiling its first-ever physical store on London's renowned Oxford Street.

This groundbreaking move firmly establishes PSG as the first non-British sports club to plant its flag in the UK, further solidifying their status as a global powerhouse. Undoubtedly, this expansion is a strategic move, considering the UK is PSG's second-largest market for merchandising.


Following successful launches in Los Angeles, New York, Miami, Tokyo, and Seoul, the decision to open the Oxford Street store is a testament to PSG's commitment to engaging with its passionate fanbase, both French and foreign, situated in the UK. It's no surprise that the UK boasts the world's third-largest French population outside of France, and the number of individuals proudly representing the iconic rouge and bleu is simply staggering.

The PSG store on Oxford Street operates seven days a week, tirelessly catering to the insatiable hunger for all things PSG. From the latest kits and club apparel to collectible miniature figurines of the talented players, this expansive boutique offers an extensive range of top-notch merchandise that will undoubtedly satisfy even the most zealous fans. This bold move by PSG not only showcases their ambition but it also cements their status as a global force.


By establishing roots in some of the world's most iconic cities and popular tourist destinations, the Parisians are making their mark on a global scale. With London now firmly checked off their list, the question remains— which city will PSG conquer next? So, if you find yourself strolling down Oxford Street, be sure to make a pit stop at the PSG store, operating from 10 am to 8 pm Monday through Saturday and from 12 pm to 6 pm on Sundays.

Take a step into the world of breathtaking football fashion and immerse yourself in the mesmerizing allure of Paris Saint-Germain.

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