GOAT and Paris Saint-Germain (PSG) have unveiled phase two of their ingeniously co-created 'People of Paris' campaign on December 6, 2023. Shedding light on new and cherished PSG attire, the crux of this story is the undeniable impact Paris Saint-Germain, its fervent fans, and the city of Paris itself have on the global landscape of fashion, sports, and culture.
In their shared visual narrative, PSG & GOAT underline their mutual adulation for the vibrant Parisian international community. Their aim is to celebrate this community, emphasizing how PSG, the club's supporters, and the enchanting city of Paris leave an enduring stamp on worldwide sports, aesthetics, and style.
Within these celebrations, they'll re-introduce the much sought-after Colette x Paris Saint-Germain jersey from the 2015/16 season. This will complement a range of both novel and vintage Paris Saint Germain apparel, alongside other merchandise.
The campaign puts a spotlight on influential figures such as PSG legend Ronaldinho, founder and creative director of Colette, Sarah Andelman, and British music artist Dev Hynes. Each one of these individuals has left a distinctive mark on the club, the city, and indeed, the world, fully embodying the powerful impact personal expression, style, and drive for excellence can have in inspiring and propelling others towards achieving their own greatness.
Sen Sugano, Chief Brand Officer, GOAT Group said “When we first launched ‘People of Paris,’ we drew inspiration from the diverse Parisian community, and the common bond that united these individuals; their love for the city and Paris Saint-Germain”. Adding, “This year, we’re further exploring that bond, highlighting the profound ways that PSG, the club’s fans and the city of Paris influence sports, fashion and style around the world.”
Fabien Allègre, Chief Brand Officer at Paris Saint-Germain, mirrors this excitement. “It’s been inspiring to see the partnership between PSG and GOAT develop over the last year, “With this new ‘People of Paris’ campaign, we are thrilled to showcase PSG and GOAT’s unique communities and the strong influence that fashion, and sports have globally on personal style and individual expression.”
To bring to life this visual symphony, the campaign unfolded through the lens of the cultured photographer, Thibaut Grevet, and the stylish guidance of Tamara Rothstein. Featuring figures of strength and grace such as Kylian Mbappé, Warren Zaïre-Emery, Nuno Mendes, Ousmane Dembélé, Randal Kolo Muani, Kang-in Lee, Ronaldinho Gaúcho, Dev Hynes, Sarah Andelman, Jenn Abeyratne, Edmond Luu, Johanna Tordjman, Dinos, Mory Sacko, and Fatou Diawara. All these electric voices, these game-changers, have come together to create the rhythm of this campaign, their individual roles now available for the world to see exclusively via the GOAT app.
