Ousmane Dembélé has finally settled his footwear saga by officially joining the Adidas family. The announcement came with a stylish video, marking the end of his lengthy association with Nike and the many boot brands he experimented with over the past eight months.
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For those keeping track, Dembélé is just one of several Nike players who have bid farewell to the brand in 2023. The football world is abuzz with speculation about which brand will win the hearts (and feet) of these influential athletes.
Recent developments indicated that Dembélé's partnership with Adidas had been becoming more concrete. As his pre-season training for the 23-24 season kicked off, he has been spotted donning the new Adidas X Crazyfast AG version. Nearly two months ago, on June 19th, he was still seen sporting his trusty Nike Mercurial Superfly boots, displaying his sentimental attachment to the brand.
The uncertainty surrounding Dembélé's brand future had certainly kept fans on their toes. Since his Nike contract expired, he has been without a specific footwear endorsement. While there have been whispers of interest from Puma, no solid deal has materialized. In a brief but tantalizing moment, Dembélé even laced up in the Puma Ultra Ultimate football boots on May 2, 2023, fueling speculation that Puma could be his next destination. Yet, with no further sightings, the consensus seems to be that Puma is the front-runner, albeit with some adjustments needed to meet Dembélé's exact requirements.
However, the sight of Dembélé wearing Adidas Originals freestyle shoes during Barcelona's title celebrations and slipping into old-generation Nike Mercurial football boots during recent matches has only added to the intrigue. Going forward, Dembélé will be showcasing his skills in the Adidas X Crazyfast soccer cleats, a fitting choice for his lightning-fast playing style.
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