New Balance Signs Football Prodigy Endrick

What's up everyone! You know that juicy gossip about sportswear giant New Balance courting the Brazil-born football prodigy, Endrick? Well, it turns out it wasn't all talk.

Yep, you heard it right, New Balance has officially announced the signing of the teenage football sensation, Endrick, a news that isn't a surprise to anyone really. Just last month, you might recall spotting Endrick in a flashy golden pair of the New Balance Tekela v4 during a training session. This ignited the uncertainty into flames, hinting towards a possible agreement with the U.S brand. This came after he was seen sporting a whiteout pair in Brazil's match against Colombia.

But now, it's official, New Balance has confirmed signing Endrick, who is all set to play for Real Madrid next summer. And to sweeten the deal, the previously spotted gold boots are now officially a part of the reveal. Yes, you heard it right! Named the 'Accolade' Tekela v4+ Low boots, they are bespoke creations for Endrick, an appreciative gesture on being called up to the Brazil national squad.

Now, if you aren't familiar with Endrick's feats, let's jog your memory a bit! In October 2022, at the tender age of 16, he became the youngest player in history to play for Palmeiras. Not stopping there, he made a successful strike for his boyhood club a few weeks later, becoming the second youngest goal scorer in the history of Brazil’s Série A. Topping off his momentous season, he ended up as the highest scorer for Palmeiras with 11 goals, bagging his second consecutive Brazilian Serie A trophy. Needless to say, his impressive performance has not flown under the radar, earning him a much-deserved call to the Brazil national team. Now how cool is that?"

Endrick, a precious gem in the soccer world and acclaimed as the youngest player to be beckoned into the national team for the 2026 World Cup qualifiers in almost three decades, donned the prestigious Brazil jersey against Colombia. That historic moment saw Endrick emerge as the fourth-youngest player to represent the nation and notably, the youngest to make a debut in about six decades.

Come July 2024, on his 18th birthday, the world will witness him move to Real Madrid, in what is slated as the priciest transfer ever of a player originating from Brazilian soil. In his own words, Endrick has expressed sheer delight in joining the New Balance stronghold, collaborating with a brand that mirrors his core values, both on and off the field. His journey towards professional excellence he shares, will be ably backed by New Balance.

The addition of Endrick is part of New Balance’s strategic focus on the next generation of footballers, which includes recent signings such as Bukayo Saka, Eberechi Eze, and Harvey Elliot, to mention just a few.

In response, Andrew McGarty – The Global Director of Sports Marketing for Global Football at New Balance, commended, "It’s incredibly rare to witness a player so infectiously exciting and determined to carve his own path at such a young age as Endrick, and we’re honoured to become a part of what we believe will be a historic journey together. Endrick epitomises our Fearlessly Independent spirit and everything we champion as a brand. Together with Endrick and his family, we look forward to giving back to the community in Brazil, reflecting his values and ours as a brand. He has the world at his feet and we’re enthusiastically proud to welcome him to the New Balance family."

Endrick said: “It is a great honour to join the New Balance family and partner with a brand that is aligned with the same core values that I embody both on and off the pitch. As I continue to strive for excellence in my professional career, I know that New Balance will support my journey every step of the way.

As the world watches this young talent take centre stage, New Balance joyfully welcomes Endrick into their diverse family. Stay tuned for more updates on Endrick's illustrious journey. 

Back to News