Unearthing treasures in the sports realm involves a keen eye for talent and nurturing it with everything it deserves. New Balance lives up to this ethos, pulling another ace from its sleeve. This time, it's Kansas City Current's forward striker, Michelle Cooper, who basks in the limelight. And as fashion and sports intertwine, New Balance introduces an exclusive limited edition of the Furon v7+ painted in a strikingly distinctive white colourway for Cooper.
New Balance carves its name in the sports industry as a brand that meticulously takes care of its athletes while simultaneously creating transcendent styles. Exhibiting an outstanding lineup of signature edition boots, they add yet another icon, Cooper, to their portfolio. This accolade tastes even sweeter for the player as she completes her inaugural pro season in the NWSL.
The Furon v7+ seeks to paint a story of an emerging yet sound talent, Cooper. This was cemented when she scored the fastest NWSL goal within the 20-second mark against Washington Spirit in June 2023. The recognition comes in the form of her first signature style, titled 'Unity of Sport'. This design is an ode to New Balance's consistent manner of adorning their athletes with colourways that are inherently female-led yet universally worn, telling stories of independence, self-expression, and trailblazing.
The artwork of the boot exudes her spirit with a white canvas accentuated by blue and purple gradients dancing from the soleplate to the upper, creating a visually appealing effect. Oversized N logo branding inscribed in bold blue makes a statement while volt yellow detailings bestow it a vibrant pop, much like Cooper's career graph.
