Manchester United has officially sealed a game-changing partnership with Qualcomm Technologies, Inc., and the Snapdragon® brand is set to take the spotlight on the front of the iconic Manchester United kit starting from the 2024-25 season.
While the official announcement has been made on Manchester United's press release platform, we're all eagerly waiting for a sneak peek at the new look. Unfortunately, no visuals were included this time around, keeping us in suspense.
Now, about the length of this exciting deal with Snapdragon, it's a well-guarded secret for the moment. But here's the scoop - word on the street suggests that this Snapdragon sponsorship could be worth a jaw-dropping 60 million GBP per season. That's in the same league as what Arsenal currently gets from Emirates in their recently extended agreement. If this speculation holds true, it's going to solidify Manchester United's position as one of the financial powerhouses in the world of sports.
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Fast forward to the 2024/25 season, and you'll see the Snapdragon logo proudly adorning Manchester United's home, away, and third kits for both the men's and women's teams. Snapdragon, a product of Qualcomm Technologies, Inc., will be front and center, showcasing the club's exciting partnership with this renowned U.S. tech giant.
The backstory? Well, it turns out that Manchester United had been wooing Qualcomm for quite some time now. They've been in advanced talks to secure this coveted front-of-shirt sponsorship. Reports suggest that the Red Devils are eyeing an annual sum of £60 million ($75.1 million) from Qualcomm. Quite the catch, isn't it?
And this isn't the first dance between these two. United initially shook hands with Qualcomm back in August 2022 to promote their Snapdragon subsidiary brand, which powers an array of premium gadgets worldwide. But it's not just about branding; Qualcomm also pledged to enhance mobile connectivity at the iconic Old Trafford stadium. The aim? To elevate the matchday experience for their legion of loyal fans who fill the stands.
By teaming up with a leader in telecommunications hardware and semiconductors, Manchester United's commitment to innovation and progress shines brighter than ever. This partnership marks yet another significant milestone for the club, adding to their illustrious history and global appeal. Thanks to Qualcomm and their Snapdragon brand, the Red Devils are set to embark on a new era of sporting excellence and technological advancement.
And, in case you're wondering, Qualcomm is stepping into some big shoes here. They're taking the spotlight from German brand TeamViewer, following a mutually beneficial agreement to end the deal. Before TeamViewer, Manchester United had a whopping £64 million-per-season deal with U.S. car manufacturer Chevrolet, dating back to 2014.
Stay tuned for more updates on this thrilling partnership, and don't forget to subscribe to our Newsletter for all the latest news!