Lack of Guidance Just Dropped a Football-Focused AW24 Collection
The finest garms on and off the pitch.
Lack of Guidance’s new AW24 collection speaks to football’s raw poetry, bringing a cold-weather edge that’s equal parts nostalgia and modern. Known for its sharp aesthetic and seamless fusion of streetwear and sport, the Amsterdam-based label doesn’t just nod to the game—it captures its heartbeat. This season, they’ve tapped local photographer Eva Roefs to bring out the unapologetic boldness that only football fashion can wear with pride.
With essential pieces like tracksuits, jumpers, and tees, each item whispers the dual language of form and functionality. Their signature black, grey, and blue serve as a grounding force, but it’s the pop of royal blue and 'Brat' green that command the scene. These colors make way for oversized oval logos, stamped with ‘GUIDANCE,’ an ode to the two-tone simplicity of adidas' Climacool logo circa 2002—the year the world got its first taste of Climacool kits, revolutionizing breathable fashion on the pitch.
In a quiet homage to the golden era of Boca Juniors, a vintage-inspired short-sleeve knit arrives with the familiar yellow stripe. The design, a deliberate choice, harks back to the mid-century spirit of woven kits. Football here isn’t just a sport; it’s a thread that binds memories across generations, countries, and street corners.
And for those eyeing something sleek yet undeniably retro, the navy blue kit, accented in cobalt, is the final chapter. With a collar plucked straight from the past and reimagined for today, it’s an instant classic. The Lack of Guidance logo, front and center, is a reminder: style speaks as loudly as skill.
Explore the collection on Lack of Guidance’s website, and step into a world where football meets fashion without missing a beat.
