Right, listen up, fam. This ain't your average fashion show, yeah? This is history in the making. LABRUM, Arsenal, and adidas, they've gone and done something proper special. They've taken over the Emirates Stadium, pitchside, for a runway show like you've never seen before.
We're talking London Fashion Week, Spring/Summer 2025, but with a twist. This ain't about just clothes, it's about culture, it's about community, it's about football and fashion colliding in a way that's both fresh and familiar.
It all kicked off with Ghetts, the grime legend, spitting fire, setting the mood right. Then, boom, out come the faces, the names you know and love: Clara Amfo, Mawaan Rizwan, Amanda Reifer, Michael Dapaah, even Declan Rice, Arsenal's midfield maestro, strutting his stuff on the runway.
And the crowd? Wretch 32, Bashy, Eni Aluko, Himesh Patel, Michael Ward, Alex Scott, the Arsenal legend herself, even some of the lads from the first team, Riccardo Calafiori and Myles Lewis-Skelly. This wasn't just a fashion show, it was a celebration of everything that makes Arsenal, Arsenal.
Now, the kit—the 24/25 away kit—is the heart of this whole thing. LABRUM has taken it and transformed it, reimagined it as a tailored suit. It's a statement, a fusion of football and fashion, showing how these two worlds can come together and create something truly unique.
And they ain't just playing around with the aesthetics—they're making a statement about identity, about belonging. The Pan-African Union colours are woven into the adidas stripes, a tribute to the continent, a celebration of Arsenal's connection to the African diaspora, both in London and beyond.
This show wasn't just about the clothes; it was about the energy, the vibe. It was about bringing people together, about celebrating the power of creativity and collaboration. It was a moment, a real moment, that showed the world what happens when football and fashion come together in a space that's both familiar and unexpected.
Adam Gardiner, the marketing director at Arsenal, gets it. He said, “Our collaboration with LABRUM London and adidas is unique as it taps into our rich culture and heritage, in a distinctively Arsenal way.
"Football and fashion are influential forces in our global community. We’re excited to bring them together during London Fashion Week - an iconic moment in our city’s calendar - to inspire a connection and a sense of belonging for our supporters around the world.
“This is the perfect way to build on the launch of our away kit, with a first-of-its-kind event at Emirates Stadium.”He's right. It's about more than just a kit, it's about telling a story, about representing the people who make Arsenal what it is.
Chris Walsh, the VP Brand at adidas, is on the same page. He said, “At adidas we believe in the power of collaboration, working with our trusted partners on distinctive products and designs. Our ongoing partnership with LABRUM London exemplifies this spirit. The Spring Summer 2025 show truly celebrates the intersection between fashion and football culture, through innovative tailoring that draws on design features from Arsenal’s 24/25 kit, and a unique take on the iconic Superstar.” This partnership is a testament to that belief, a celebration of what happens when different worlds come together and create something truly special.
So, yeah, this ain't just a fashion show—it's a statement. It's a reminder that football and fashion aren't just separate worlds; they're intertwined, they're connected, they're part of the same cultural fabric. And LABRUM, Arsenal, and adidas have shown us how powerful that connection can be.
