Beginning with a dynamic shift of endorsement, much-acclaimed NWSL and Canadian gem, Jordyn Huitema, departs from the Swoosh-realm to embark on a captivating journey with New Balance. The astute eyes among us might have caught the 22-year-old sporting the New Balance Tekela v4+ boots during her much-applauded recent SheBelieves Cup performances, climaxing in a thrilling duel with the USWNT in the final bout last week.
Previously signed with Nike, the dynamo from Seattle Reign FC now embarks on a fresh sporting chronicle, crafted in harmony with New Balance, her recent transition marking her as the brand's newest glimmering star. The rising enchantment of budding talents amassing under the banner of New Balance now features the recently acquired prodigy, Endrick.
Unfolding her sentiments about this dizzying shift, Huitema expressed, “New Balance has built such a strong foundation of talent, and I’m honored to join the brand’s incredible roster of athletes. New Balance is growing quickly in the sport, and I'm excited to be part of the brand's future in football. Knowing we share the same goal of generating momentum around women’s football is so important to me.”
The prodigious Huitema sprinted into the national spotlight at a tender age of 15, etching her first international goal jaunt at 16, making her a captivating headline. Commanding the pitch with seasoned leadership and unquestionable skill, she was instrumental in catapulting Canada to the 2020 Summer Olympics. The crucial goal netted against Costa Rica in the qualifier, which affirmed Canada’s appearance in Tokyo, is still fresh in our minds, driving home the nation's pride and joy.
“Jordyn is an exceptional player and person. She epitomizes our Fearlessly Independent spirit and everything we champion as a brand,” shared Andrew McGarty, Global Director of Sports Marketing for Global Football at New Balance. “It’s an exciting time for women’s sports globally, and Jordyn will play a pivotal role in advancing our brands efforts empowering the next generation of young female athletes. The New Balance family is proud to support and amplify her voice in the community and on the world stage as we continue building on the momentum for women’s football globally.”
We're living in an exciting time for women's sports, from every nook and cranny of the globe, and our girl Jordyn? She’s at the heart of it. It’s her at the drawing board, pushing our brand forward, empowering young women in sports to harness their full potential. The entire New Balance family is honored to echo her voice in the community and on the world stage, continually pushing for women’s football on an international scale.
As of right now, our stellar athlete Jordyn Huitema can be seen stepping confidently in the New Balance Tekela v4+, available for you at prodirectsport.com/soccer. Better hustle over there fast, love. EXPLORE, darling
