London Fashion Week was graced with the presence of football legend Ian Wright, who opened the Labrum SS24 show at the glamorous Four Seasons hotel.
Sporting Labrum's 'NOMOLI ODYSSEY' collection, Wright led the procession of models in a striking ensemble that blended football and high fashion. Wright showcased his impeccable style by donning a patterned double-breasted navy suit layered over the Arsenal 23/24 LFSTLR jersey.
To complete the look, he added a personalized touch with customised adidas Sambas. However, it was the headgear that stole the spotlight – a heavy-visored teal cap reminiscent of the adidas Arsenal collection, complete with the iconic Three Stripe logo and Gunners cannon. Labrum's football-inspired fashion didn't stop there.
Rapper Unknown T joined the lineup, sporting the new Hackney Wick FC shirt and tracksuit. Designed by Labrum and sponsored by Netflix's Top Boy, the collaboration brought together the worlds of sport, music, and television.
Behind Labrum's unique collections is Foday Dumbaya, the brand's founder and head designer. Dumbaya always strives to tell stories that bridge the gap between the West and West Africa, drawing inspiration from his dual cultural background. The Labrum SS24 Collection perfectly encapsulates this vision. The fashion-forward collaboration between Labrum and adidas, coupled with the presence of football icon Ian Wright, brought a refreshing blend of style and sport to London Fashion Week. Take a closer look at the Labrum SS24 Collection to witness this exciting fusion of fashion, football, and culture.