A nod to nostalgia while looking to the future, Kappa's Genoa 130th Anniversary Jersey, honours Italy's oldest club, which somehow seems ageless in comparison. The tech-inspired sports apparel brand Kappa is breaking any stereotype that the Genoa club is falling out of tune, launching the eye-catching Genoa jersey in sync with an elaborate "130 Line" of celebratory clothing.
Emerging from its September revelation, the 130th Anniversary Jersey has now opened its doors to the Genoa fans. Kappa's carefully crafted kit has entered retail, flanked by a complementing "130 line" of apparel. An exclusive and non-limited range, adding extra spice to the anniversary.
Shone for the first time in a hard-fought 2-2 stalemate with Napoli last September, the jersey is poised for an encore, to be adorned again this Friday battling against Juventus. The shirt highlights a unique crest, housed on the left of the chest, where the Genoa CFC logo, specifically curated to memorialise 130 years of the rossoblù institution, resides. The timeline 1893-2023 is neatly positioned underneath the stalwart Griffin.
A rich gold base melds seamlessly with a tone-intense disappearing pattern portraying the Griffin, stripped from the emblem and dispatched to the year the club was established. Red and blue accents pepper the right and left of the single-button collar respectively, with the club's traditional hues persisting onto the sleeve cuffs.
The release of the shirt and its accompanying line was revealed through a revitalised original campaign, shot against the backdrop of Genoa's historic centre, featuring preferred sightseeing spots. With a flair similar to the grandeur of the Rolli palaces, renowned as the aristocratic heart of Genoa, our beloved club embarks on a fresh venture. It's stepping out, flaunting a refashioned look of the city; expect an exhilarating melting pot of cultures, faces, and snapshots.
This precisely mirrors the club's ambitious pursuit to stretch the Genoa emblem into foreign territories and audiences. The center of this dynamic drive? None other than our splendid 130th-anniversary shirt—an emblematic gem that's invoking adoration and curiosity worldwide.
So, darlings, it's time to explore and sport the Genoa 130th anniversary shirt and the "130 Line" collection! Just make your way to genoacfc.it - and remember to follow! This just might be your chance to own a piece of our legendary tale. Who says football cannot be a bridge to bind the world together?
