The masterstroke, dubbed “Wrong Wash,” stirs up a brilliant blend of the team’s customary purple hues, producing an arresting, swirling spectacle. Already bearing some of the most notable kit sets of the 23/24 season—striking home, away, and third jerseys—Fiorentina has amplified their sartorial showcase thanks to technical wizards, Kappa.
The Serie A squad has now expanded its attire repertoire with this fourth kit—a resplendent tapestry woven together by the third-year pupils of the Polimoda Fashion Design and Fashion Business programs. Unsurprisingly, the confluence of fashion and football's worlds has delivered an inspired piece.
The bright-eyed fashion students over at Polimoda were tasked with crafting the kit and its corresponding capsule collection that embodies the spirit and ethos of the club, the industrious fans, and the town's deep connection with it. Embracing this challenge with vigor, they delved into the nuances of the sports-football industry while unearthing the club’s ancestry and its intrinsic link to Florence. They also explored the fevered passion of the fans and their experience on match day. Wading through a host of ingenious proposals, the winning design is that of Noè Falchi (Fashion Design) in collaboration with Giulia Lin and Juliana Llobet (Fashion Business). Their "Wrong Wash" concept embraces the club’s distinctive colors and the fervor going beyond the norms, depicting through their design, the grandeur of Fiorentina and its loyal fan base.
We've all had a brush with the troubles of an unexpected laundry mishap, haven't we? Picture that solo red sock sneaking its way into a load of pristine whites. The result? A pinkish marble hue swirling around on our once snowy white laundry. Such is the essence captured in Fiorentina's 23/24 fourth kit. It’s a daring palette; a soothing white backdrop punctuated with the unexpected surprise of pink marble effect graphics, and topped off with bold, brazen red highlights. It is a design that commands attention.
Fiorentina x Kappa collaboration releases final 23/24 wardrobe piece, a vibrant fourth kit, on the 29th of November 2023. You can bag your own Fiorentina 23/24 fourth kit at fiorentinastore.com. Say yes to the unexpected, embrace the surprise, and let the game continue.
