On a bright, warm day in April 2024, the worlds of football and art kindled an ineffable romance under the cerulean skies of the Spanish capital. Spearheaded by Atletico Madrid and the illustrious Jean-Michel Basquiat, an extraordinary capsule collection was born, stitching together the narrative of two diverse worlds with a singular thread. Football, that beautifully expansive and immersive universe, has time and again traversed across borders into the world of art. Now, the irresistible magnetism between the two has forged another pact, manifesting in a capsule collection that, like an elegant dance, seamlessly integrates the idiosyncratic creativity of Jean-Michel Basquiat with Atletico Madrid.
The collection stands as a proud tribute to not just Basquiat's divine talent but also to the pulsating cultural fabric and multihued diversity of his city, echoed in the fervour of its devoted fans. The initiative finds its purpose in bridging the divide between the realms of art and sport, unifying two distinct cultures under the encompassing arch of fashion. The Basquiat X Atleti collection teems with garments brimming over with the quintessential Basquiat essence while painting a canvas with the iconic symbols of the Spanish club.
The collection flaunts bomber jackets in vibrant red and regal navy blue, a trifecta of T-shirt styles, and sweatshirts and hoodies blanketed in pristine white and classic navy. Enmeshed within these styles are emblems that encapsulate the rebellious spirit of the New York-bred artist - Basquiat’s Pez Dispenser or Neptune's Trident, for instance. Completing the collection are caps splashed in lavish cream and navy blue.
A sense of delight emanates from the team,“We were pleased to work on this Jean-Michel Basquiat x Atleti collection. Basquiat's influence, from fine art to music and sports, shines through worldwide. Working with this special club on this capsule,” commented Natalie Bryt, Director of Strategy and Marketing at Artestar.“ It allows the next generation of football fans to learn about Basquiat and experience his art.” She firmly believes that this capsule collection opens the door to a vibrant world of art for our upcoming generation of football enthusiasts.
"It was exciting to see this collection born from the fusion of the dynamism of Basquiat's art and some essential elements of our iconography", Valerio Gori, Chief Marketing Officer at Atlético de Madrid, adds. He articulates how this collection is an embodiment of their ambition - to merge their club with the waveform of cultural worlds that are moving closer to football with every passing minute. He finds this to be intricately enriching. The Basquiat X Atleti capsule collection has made its way to sites.atleticodemadrid.com/basquiat-x-atleti/. It is there you shall follow.
