Picture this. While the football world's gaze locks on Euro '24 and Copa America, drawing crowds and passion in waves, adidas dares to dance a different beat with the 'Euro Style Cup '24'. Imagine a stage where 16 of the most pulsing, culturally plugged retailers from Germany and beyond transform into maestros of the streets, wielding design as their symphony.
In the grand tradition of the beautiful game, the humble football shirt becomes more than just kit—it’s a canvas of identity, a shout of self-expression. From street corners to sound systems, these jerseys have woven their way through the cultural fabric, becoming symbols that transcend sport. Now, adidas beckons these cultural creators to spin this narrative further in a clash of aesthetics, where the stakes are style, and the crowd holds the power to crown the kings.
Envision 16 teams—split between home ground heroes from Germany and bold challengers from across Europe—throwing down in a creative duel. It kicks off with two rounds of pure sartorial sport, where designs battle and only the most voted advance. The goal? To craft a home and an away jersey so fresh, so fire, that they not only win votes but also the chance to be immortalized in fabric and sold under the bright lights of CONFIRMED and at the victor's local haunts. The finale? A cultural showdown in Berlin, where the last teams standing rep their winning looks.
Here’s the lineup of visionaries stepping into this arena:
HOME TEAMS
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AFEW dips into the vibrant essence of Little Tokyo, with a design that echoes the bold graphics of Japanese food packaging and a crest that celebrates the urban spirit with a monogram style.
- Asphaltgold throws it back with a jersey that channels early 2000s nostalgia, mixed with modern twists of color blocking and a rose emblem—love and football, forever intertwined.
- Bonkers truly captures the contrast of Frankfurt—the heart of techno and rap nestled between bankers and the streets, translating this dynamic into a jersey that stands out in the urban hustle.
- BTSN crafts an ode to New York with a sleek design inspired by American sports and the iconic Big Apple, all set against a backdrop of pinstripes and hip-hop authenticity.
- Civilist celebrates Berlin's reunited vibe with a jersey that's a neon nod to the techno nights of the early nineties—a mashup of pastel rebellion.
- HHV reflects on Berlin's dual soul with a design that balances the vibrant (pink) and the urban (grey), marking the fall of the Berlin Wall with a nod to its vinyl roots.
- Overkill blends the serene blues of Berlin's lakes with the city's gritty graffiti spirit, crafting a jersey that’s as much about place as it is about personality.
- solebox champions community through a multilingual jersey that speaks the universal language of street football, rooted in diversity and equality.
AWAY TEAMS
- END. stirs memories of 90s Newcastle with a design that's as much about musical heritage as it is about football, all wrapped up in a nostalgic blue star.
- FOOTDISTRICT draws strength from ancient Roman legions and the vibrant music festivals of León, crafting a jersey that bridges centuries with a festival-worthy burgundy.
- Footpatrol taps into Soho's rich record store history to produce a jersey that plays an unusual color scheme to the tune of global music appreciation.
- Footshop nods to Czech Republic's silver streak in Euro 1996 with a design that blends urban aesthetics and musical vibes, topped with a Simply Red tribute.
- Luisa Via Roma crafts a narrative of 'Sons Of The Future Football Club', where Florence's regal purple and artistic heritage meet the pitch with elegance.
- SLAM JAM remixes its founder's football passions—AC Milan, Ajax, and Flamengo—into a modern jersey adorned with zebra print and chaos-made order.
- SNS Sneakersnstuff waves the Swedish flag with a clean design that carries the essence of national pride shaped by the iconic Teamgeist.
- SVD captures Barcelona's energetic vibe with a sleek design marked by pinstripes and a fresh color palette that defies expectations yet respects the city's flair.
Dash over to adidas CONFIRMED, and cast your vote. Let's decide which designs will steal the spotlight and which will merely blend into the backdrop of this summer's football frenzy. It's more than a game—it's a revolution of style, where your voice, your choice, helps define the culture of tomorrow.