In the lead-up to UEFA's Euro 2024, adidas has gracefully tie-dyed brand new home and away kits for our beloved teams - Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales. The shirts, sophisticatedly crafted, paint a picture that absorbs the essence of each nation's rich tradition, threading it into their contemporary canvas of culture.
Ask any football fashionista, and they'll tell you, adidas has been hitting the ball right out of the style arena in recent times. This passion has poured into the Euro 2024 kits, beautifully carved for Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales - debuting along with the stylish interpretations for Copa America 2024. Each jersey sings a poetic storyline that stirs up a sense of pride and solidarity, elegantly weaving traditional threads with a touch of modern flair.
Staying faithful to their sporting roots, the designs explode with a fresh viewpoint that's unparalleled to the previous identities. The fascinating modern infusion radiates through elements such as the rarely flaunted ‘Tricolore’ motif adorning Italy's shirts, and an awe-striking novel colour palette for Germany’s away attire. The hues are bolder, and the national colours have been experimented with in a ravishing manner. Shedding light on the concept, Sam Handy, VP of Product and Design at adidas, describes the shirts as symbols of an emotional tie binding a nation together, representing unity, shared fervour, and identity that reaches its pinnacle during an international tournament.
Shifting our attention towards Belgium, themes of modernity, elegance, and high-quality transcend both home and away attire for Belgium's national squad. The home jersey takes cues from Belgian contemporary architecture and high-end fashion design, with colours drawing inspiration from the national flag. The inscription ‘1895’ at the back of the neck is a subtle tribute to the establishment year of the Belgian FA. The away jersey pays tribute to Belgium's abundant art and design culture, focusing on the renowned Belgian cartoonist, Hergé, and his globally acclaimed comic character, Tintin.
Transitioning to Germany, the nation’s home kit reflects the conventional colour palette of black and white; the shoulders are decked with gradients from black to red and spark orange. Germany's latest edition oozes a sense of pride drawn from their national flag, with the away shirt exuding an electrifying palette from the digital world of the metaverse — a powerful nod to Germany's latest generation of football fanatics.
Hungary's latest wardrobe celebrates their collective identity, with designs rallying support from Hungarians worldwide. Italy’s fresh makeover holds a distinct appeal, ingeniously incorporating the revered Tricolore symbol in their home and away outfits. Scotland's latest jerseys artistically capture the nation's passion, featuring a tartan graphic and homage to an iconic kit from the 90s.
Spain’s home jersey pays tribute to the nation’s rich cultural and natural history, with wavy patterns symbolizing the national flower, the carnation. The new home and away jerseys boast an aesthetic unmistakably Spanish, linking the heartbeats of fans and players through the delicate symbol of the carnation. Wales's narrative introduces the dragon of Wales, breathing fiery passion into the fabric of the home jersey, while the away jersey takes style cues from the famous Welsh bucket hat.
Adidas Euro 2024 kits stir your footballing fever and invite you to get in the game. Stay in touch for further updates, sign up to our Newsletter for more.
