In the pulsating heart of samba spirit – Rio de Janeiro, the renowned sports brand Adidas and Brazilian fashion house FARM have united their creative forces to fashion a new collection dedicated to Flamengo. This collaboration features an exciting palette of vivid, tropical design elements that capture the essence of samba music and the whimsical curves of Rio's enchanting pathways.
Flamengo, hailing from the vibrant city of Rio, evokes the soulful rhythm and energy of samba. Perhaps attributed to their dance-evoking name, their vivacity, and the fervor of their diverse fanbase, Flamengo often serves as a reservoir of inspiration. This is beautifully captured in the club’s kit designs by Adidas. This varied supporter pool, under the ever-watchful gaze of the iconic Christ the Redeemer, celebrates football zealously, transcending gender boundaries and uniting men, women, and children in a shared communal spirit.
This time, Adidas places the spotlight on Flamengo's female partisans in association with FARM, another force from Rio, to create a subsequent shared collection for Flamengo. The initial Adidas and FARM collection for Flamengo emerged in 2015, and this keenly anticipated second collaboration carries forward the legacy with no less excitement. Launched with the powerful slogan "Flamengo é coisa de tradição” (Flamengo is a thing of tradition), the range encompasses t-shirts, dresses, shorts, outerwear, and even flip-flops.
It synthesizes a variety of influences, including tropical flora and fauna, the rhythm of samba, and the captivating bends of Rio's most delightful walkways. This ensemble injects a dash of femininity into football culture, cleverly blending hues of red and black with palpable fervour. The campaign unites women across all age groups - from our revered grandmothers to the fresh-faced granddaughters - all adorned in the collection, embodying the soulful vibrance of Rio De Janeiro's streets.
The Adidas x FARM Flamengo collection awaits, now available at farmrio.com.br. Stay tuned, loves. Sign up to our Newsletter for more!
