Harnessing his talented football prowess and off-pitch charisma, AC Milan, together with their extraordinary player Rafael Leão, pull back the veil on the distinctive ACM x RL10 capsule line. Rafael Leão is more than a remarkable forward on the field. The Portuguese dynamo exudes an inherent pizzazz that transcends his skilled football wow-factor – a multi-faceted creative sprouting into the realms of music and fashion. This makes Leão a blueprint of the modern football era, ushering a new pack of talent. It's a fascinating fact that AC Milan is capitalising on as they zoom in on a fresh ensemble in concert with Leão’s emblematic celebratory gestures that mimic the world of surfing, kinship, and street style.
Emanating surfing vibes, the signature ACM x RL10 capsule line, assembled in alliance with @RafaeLeao7 🏄#SempreMilan, reflects the mantra, “Every day is a new wave, everyday is a day of surfing.” Intricate detailing presents a nod to ocean waves, referencing goal celebration posts from Leão's social media, including the utterance of "We go" and a now-iconic surfer emoji. The sublime ensemble ranges from a uniquely designed Jersey in homage to American football, standing as the cornerstone of the collection, to plush oversized T-shirts with both short and long-sleeved options, expounding that style indeed meets comfort. The fun doesn't stop here, with classic hoodies rounding out the collection, embodying a merge of dauntless football prowess and modern fashion fervour.
Expressing sentiments akin to a surfer's spirit, this new ensemble channels the philosophy of the Portuguese footballer: “Surfers sometimes catch the wrong wave, but then they get back on the board and do well. In life, you can try and make mistakes, but you must continue to learn, find solutions to the mistakes made.” Leão talks about how the partnership resonates with him: “AC Milan is like a second family to me, where I have had the opportunity to grow both professionally and personally. In this environment, I have been able to develop many of my passions outside the field, from music to fashion. The ACM x RL10 line is another milestone in my growth, it speaks to the fans about me and represents me 100 percent. My goal is to tell my story and leave a mark on all the boys and girls who follow me, reminding them to always fight for their dreams.”
Adding onto this, Maikel Oettle, Chief Commercial Officer of AC Milan, mentions: “hrough the exclusive ACM x RL10 capsule collection, we further strengthen the presence of the AC Milan brand in the fashion and lifestyle universe. In recent years, the investments made into our team have propelled us forward, expanding our brand beyond football and captivating a diverse, international audience. Through strategic investments, diligent research, and unwavering commitment from all facets of the Club, we aim to set new standards in the global landscape and continue our trajectory of growth”
The ACM x RL10 capsule collection is presently up for exclusive grabs. Swing into your browser and lock down your advanced purchase on store.acmilan.com. Come the 19th of April, these crave-worthy items will be claiming their spots within the physical premises of all AC Milan retail locations. Stay tuned! Sign up to our Newsletter to stay in the loop!
