A New Chapter for Endrick as He Joins the New Balance Family


In the world of football, where each move tells a story, here comes a fresh narrative. Meet Endrick, the 17-year-old Brazilian prodigy, who's turning the page from Nike to script a new tale with New Balance.

Picture this: A young striker, pulsing with talent, just at the start of his journey. Endrick, a gem from Palmeiras, was in Nike's embrace until February 2023. But as the pages turned, and the six-month window post-contract ticked, the sportswear giants circled like hawks. Yet, it was New Balance that caught his eye, offering a spotlight brighter than the likes of Nike, adidas, and PUMA.

Why New Balance, you ask? They've been crafting a story that speaks to the youth. With names like Bukayo Saka, Eberechi Eze, Harvey Elliott, and Raheem Sterling, they've become the voice of the new generation. And now, Endrick, a beacon of promise in the football world, joins this narrative.

Just this month, Endrick etched his name in the history books as the youngest player to join Seleção since Ronaldo in 1994. With a striking record of 12 goals for Palmeiras this year and a future chapter set with Real Madrid next summer, New Balance isn't just reaching for the stars – they're dancing with them.

So, here's to Endrick, stepping into a new world with New Balance, ready to blaze a trail of glory.

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