Alright, listen up, because we're about to delve into something proper exciting. We're talking about the new Corinthians third shirt for the 25/26 season, and trust me, it's not just a kit; it's a whole *vibe*. And guess what? Nike's bringing back some serious nostalgia with this one, dialling us straight back to the glory days of the Total 90 era. Remember the 2005 squad? Iconic. This shirt? A direct nod to that unforgettable team, a true testament to the legacy of the club.
This isn't just a strip of fabric; it's a time machine. Imagine stepping back into the mid-2000s, when football was raw, the passion was palpable, and the kits? Well, the kits were something else entirely. The new Corinthians third shirt, christened "Total Corinthians," is an all-black masterpiece, and the orange accents? Chef's kiss.
Picture this: a sleek, black canvas punctuated by the iconic Nike Swoosh on the right chest, rendered in a vibrant, eye-catching orange. The Corinthians crest? Same treatment. And the sleeve and collar trims? They're a direct homage to the 2005 template, a subtle but unmistakable nod to the past. Then there's the Total 90 circle, making a triumphant return, housing the player number beneath the Swoosh. The font? Straight outta the mid-2000s, baby. Inside the collar, you've got the "T90" insignia nestled at the nape – a quiet reminder of Nike Football's most influential eras. To complete the look? Black shorts and socks, also blessed with that same electric orange detailing. It's a blackout aesthetic that screams power, precision, and pure, unadulterated football.
This kit carries weight, and it speaks volumes. As Vinicius Manfredi, the club's marketing superintendent, perfectly puts it: "Corinthians is made of stories that cross time and shirts that carry meanings far beyond the four lines." He went on to say "Reliving 2005 with this mantle is to pay homage to a generation that marked the club forever and, at the same time, inspire the new protagonists who today wear this shirt with the same pride.” It's about connecting the present with the past, celebrating the legends while inspiring the future.
And Nike's Fisia marketing director, Renato Aguiar, gets it too. He agrees that "This shirt represents a bridge between generations." He added, "Total 90 was a symbol of an era marked by innovation and boldness in football, and Corinthians, with its historical achievements and legendary characters, is the ideal stage to revive and reinvent this heritage.” This isn't just a shirt; it's a statement.
Now, let's talk about the campaign. Wieden+Kennedy SP were the ones behind the visuals, and they've absolutely nailed it. They put the spotlight on the new generation of Corinthians stars: Rodrigo Garro, Matheuzinho, Vitinho, André Ramalho, and the phenomenal women’s striker, Jhonson. These are the players who embody the same fire, the same intensity, that made the 2005 side unforgettable.
The visuals? They're a fusion of Corinthian mythology and pure Nike nostalgia. Think rock-carved sculptures of players, the seven fish referencing that legendary rout at Pacaembu, and a sculpted goal that's a direct nod to Nike’s legendary "Cage" activation. And, of course, the classic Total 90 ball makes a glorious comeback. It's a whole mood. It’s heritage reimagined with a modern edge, legacy fused with modernity. This kit isn't just for the fans; it's for the history books.
So, when can you see this beauty in action? Mark your calendars, because the new kit will make its debut in the next round of the Brazilian Championship, on Sunday, September 28th. Trust me, you don't want to miss it.
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