Kappa and Genoa have introduced their third kit for the 2024/25 season, a jersey that doesn’t just phone it in. The all-black ensemble, accentuated with striking gold details, marks the first time the club has embraced black, setting a new chapter in their rich legacy.
The fabric itself is a canvas for symbolism. A subtle jacquard texture runs through the design, featuring the club’s emblem, the Grifone, woven into the very threads—because this is more than just a kit; it’s identity stitched into every seam.
Golden accents elevate the collar, sponsor, and crest, bringing an air of elegance to the field. Kappa’s iconic logos trace the shoulders with precision, not as branding, but as part of a tapestry. Across the back sits Genoa’s motto, "dall’inizio, per sempre"—from the beginning, forever—because this kit isn’t just for this season; it’s a nod to timeless dedication.
To launch the kit, Genoa blurred the lines between sport, music, and street culture, calling on Helmi Sa7bi to both soundtrack and star in the campaign. This isn’t just a jersey reveal; it’s a moment—curated to resonate beyond the pitch.
The kit is now available on Genoa’s online store, ready to be worn not just by fans but by anyone who believes in heritage and style coming together. Because in Genoa, football isn’t just played; it’s lived.
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