**Adidas & Ajax Link Up With ID&T For Pre-Match Collection**
Alright, so picture this: Amsterdam. A city that’s always buzzing, always moving. And right now, that energy feels a bit more amplified. Why? Because Ajax and adidas have teamed up again, but this time they've brought in ID&T, a name synonymous with electronic music, especially if you were around in the '90s.
This isn't just another sportswear drop, you know? This is a celebration – the fifth and final one, actually – for Amsterdam's whopping 750-year anniversary. And they're ending it exactly how you'd want a party city like Amsterdam to end things: with a proper bassline, a splash of colour, and a whole lot of attitude.
Think about the '90s in Amsterdam. You had Ajax dominating European football, lifting trophies, making history on the pitch. Their teams were legendary, and they were truly at the top of their game. And at the very same time, ID&T was practically owning the nightlife, throwing those legendary raves that defined a generation. They were creating experiences that people still talk about today. Two different worlds, maybe, but both vibrating with the same kind of raw, undeniable energy. It's like they were always meant to connect, right? This collection pays tribute to that specific golden era, acknowledging the fans, the distinct sound, and that unstoppable spirit that truly keeps Amsterdam alive and moving.
So, what's in this collection? We're talking about a pre-match jersey, a reversible jacket, and some slick track pants. But it's the design that really grabs you. They've gone with this wild blue and orange thermal print. It’s not just a cool pattern; it's a direct nod to that '90s dance era, a time when lights, sound, and movement were everything. It's the kind of design that brings a different kind of heat to the pitch – a cultural heat, you know? It feels both retro and totally fresh, embodying that crossover vibe where the stadium roar meets the club beat.
And they didn't just quietly drop this stuff. The reversible jacket, especially, made quite the entrance. It debuted before Ajax's game against AZ this past weekend, but it wasn't just a simple unveiling. ID&T founder Duncan Stutterheim, along with the club and the fans, put together a whole show. We're talking proper lights, booming sound, pure energy, even some fire. It was Amsterdam in full flow, a real spectacle that perfectly captured the spirit of the collection – that blend of football passion and rave intensity.
What's really great about this drop is how it feels right at home, whether you're heading to the stadium or hitting the dance floor. It's that rare thing that genuinely bridges two cultures, two sounds. You can almost hear the rhythm of the rave mixing with the roar of the stands. It’s not just clothes; it’s a statement about Amsterdam's soul, its history, and its ongoing party. And honestly, it feels like the party in Amsterdam is just getting started, or maybe it never really stopped.
You can grab the full collection over at english.ajax.nl. Go check it out.
Remember to subscribe to our newsletter for more.
