Adidas Unveils Euro 2025 Away Kits: The Intersection of Art, Identity, and Football Culture

Adidas has dropped the new away kits for the Women's Euros 2025. And honestly, my first thought was, "Okay, are we just slapping some patterns on fabric and calling it a day?" But then you look closer?

Each kit has a story simmering beneath the surface, a nod to the country it represents. Belgium's jersey, for instance, is all geometric, reminiscent of art from the 1920s. It’s like a history lesson and a fashion statement all rolled into one.

Spain's kit takes inspiration from Cubism—abstract visuals that break things down and put them back together. Sort of like how a team rebuilds after a tough loss, yeah? New era, new kit, new perspective. Get you, Spain.

But, as my nan would ask, "What's it all about, eh?" Is it just about selling more merch? Of course, there’s the marketing side of this—the sponsors, the deals. And the fact that, for the first time, all the federation away kits are available in men’s, women’s, and youth sizes. On one hand, it’s like, what took them so long? On the other, it’s good to see they might actually be thinking of their audience these days.

Wales, though, they’re hitting me right in the feels. Their kit is inspired by the Welsh Love Spoon—an object made with love and care, symbolizing deep connection. That same ethos translates onto the field, where the ball is shared, passes exchanged, and the game flows with purpose.

But then you start wondering about the deeper stuff. These kits are more than just fabric. They are about identity. They are about belonging. They are about taking something deeply rooted in culture and putting it on the pitch for the world to see.

And maybe, just maybe, that's worth more than any number of goals scored.

(Now, if you’ll excuse me, I’m off to find a Wales kit. Because love spoons, people. Love spoons.)