Let’s talk about these re-released Nike Total 90 IIIs, yeah? Spring 2025, they’re saying. Six colourways, including a “Metallic Gold” that’s just screaming, “Look at me, I have disposable income!” And you know what? Some of us will look. We always do.
They’re calling it a “hype train,” but isn't it more like a carousel? We hop on, go round and round, get off dizzy, then line up to do it all over again. This time, it’s the T90 III, a shoe that, let's be honest, some of you reading this were probably too young to even remember the first time around. Nike knows this. They’re banking on it. They’re banking on nostalgia, on that craving for a past we either lived or imagine we missed out on.
Remember Edgar Davids rocking the navy blue ones at Travis Scott’s tournament? Of course, you do. Instagram made sure of that. It’s all part of the performance, isn't it? The shoe, the celebrity, the event. We're not just buying footwear; we're buying a feeling, a manufactured memory. A membership card to a club that's always just out of reach.
They're dropping the first three - “Black/Metallic Silver,” “Dynamic Yellow/Green Spark,” and a “Bordeaux/Metallic Silver” that sounds like it should be a wine pairing at a pretentious dinner party – in spring. Then, summer hits, and we get bombarded with the rest: “Metallic Gold,” more “Bordeaux,” because one shade of bourgeois isn’t enough, and a "Safety Orange" that seems to be screaming at me for attention.
It’s part of this “Look of Field Collection,” which, let’s face it, is just marketing speak for “buy more stuff.” They’re even throwing in some Gato LV8 colourways to sweeten the deal. Because apparently, one resurrected silhouette isn’t enough to satiate our consumerist appetites.
And yeah, they dropped the Mercurial Vapor I a few months back. So, the question on everyone's mind, the one the blogs are buzzing about: will we see the T90 III in football boot form? Maybe. But honestly? I think that’s beside the point. We’re not really here for the game anymore, are we? We’re here for the drip, for the gram, for the fleeting validation of owning something limited edition.
So, go ahead, get your T90 IIIs. Rock them. Post them. But maybe, just maybe, take a second to think about what you’re really buying into. Because I guarantee you, it’s more than just a pair of shoes. It’s a piece of the ever-spinning carousel, a ticket to a show that never ends.
