Kicking Glass: IDA Sports' "Rise Icon" Boots Celebrate Women Who Change the Game
Right, so, let's talk about football. Proper football. The kind where the studs are on the women's feet. Because, yeah, for too long, it's been a man's world, innit? But some companies, like IDA Sports, are saying, "Nah, we're building a new pitch."
They're not just making boots; they're crafting them. For women. Think about it—years of playing in boots built for blokes, squeezing into shapes that just ain’t right. It’s like trying to fit a square peg in a round hole and then expecting that peg to win the World Cup. Madness!
And now, for Women’s History Month, they’ve dropped something special: the "Rise Icon" boot. It’s orange and white, yeah, but it’s more than just a colorway. It’s a shout-out to the legends—the trailblazers who fought for every inch of that pitch. Women who refused to be sidelined. Women who kicked down doors.
I mean, have you seen the history? Women's football was banned in England for 50 years. Fifty! Imagine telling half the population they can't play a game because… well, because patriarchy. (She rolls her eyes.)
But those women? They didn’t stop. They played on. They organized. They rose. And that's what these boots are about.
IDA Sports isn't just about the past, though. They're putting their money where their mouth is. $15 from every pair of "Rise Icon" boots goes to the National Women’s Soccer League Players Association (NWSLPA). That’s money going straight to the players, helping them get the resources they need. It’s an investment in the future, innit?
Laura Youngson, co-founder and CEO of IDA, says they’re all about building a “brighter, more equitable future” for women in sport. And Meghann Burke, Executive Director of the NWSLPA, is rightly grateful for IDA’s investment. “When companies step up to champion women’s soccer in meaningful ways, it pushes the game forward for everyone,” she said.
Look closer at the design of the boot. The floral and silhouette line art aren’t just pretty—they’re a reminder of the women who came before. The hidden messages—"You got this. We got you." and "Make Waves. Move Mountains."—are little nudges to keep pushing, keep striving.
And these aren't just about the look, yeah? They're built for performance. IDA's got that optimized heel design for a snug fit (no more wobbly ankles!), and that fancy WAVEKNIT and TPU skin upper. Basically, they're comfy, and they'll help you play your best.
So, what’s the takeaway?
IDA Sports is showing the world that women’s football matters. They're designing for women, celebrating women, and investing in women. And that, my friends, is how you change the game.
You can grab a pair of the limited edition "Rise Icon" boots at idasports.com. Go on, treat yourself. And maybe, just maybe, you’ll kick a few glass ceilings along the way.
